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How to Set Performance Targets for Inbound Marketing
To effectively run inbound marketing campaigns and spend your marketing dollars wisely you need to set performance targets. After all, this is how you know you’re making real progress is toward hitting...
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What Are You REALLY Selling? Focus on Benefits, Not Features!
Tell me. Whatcha selling? Imagine how powerful your marketing message would be if you were able to position the problem your product solves to your prospective customers on their own terms and in their...
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3 Ways to Harness Millennial Digital Proficiency
One of my favorite memories from grade school is being a member of the Koalas club. A few times a week in the afternoon, my teacher would collect the 10 or so of us Koala kids and take us to the shiny,...
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Our Favorite Blogs about Entrepreneurship
We’ve compiled a rundown of our favorite Entrepreneurship blogs. Dive in. This list is a great starter for entrepreneurs, aspiring entrepreneurs and, of course, those with an entrepreneurial spirit. 1....
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Top Analytics Tools for 2015
Everyone knows that you need to know your numbers in order to run a successful business. However, not everyone knows what analytics tools to use as the market is exploding. The range of analytics tools...
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The Difference Between Strategy and Tactics: A Quick Primer for Inbound...
Have you ever stopped to ponder the difference between strategy and tactics? Words to describe strategy and tactics are often used interchangeably and inaccurately. It’s not hard to be confused. We...
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Why Your Website’s Conversion Rate Matters WAY More Than Your Traffic
Have you ever arrived at a website and thought “what do I do now?” There are many websites that don’t answer this question for their customers. Your website design doesn’t have to be the second coming...
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The Go To List of Target Persona Research Tactics for Inbound Marketing
Learning about your customers isn’t a one time thing. You need to have systems in place to keep on learning. Like an attentive boyfriend or girlfriend you need to be up on that. There are many ways...
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Is It Time For a Website Refresh? Try This Five Second Test
A few months ago, back in April, my team and I took a hard look at our website, spectacledmarketer.com. It was time for a refresh so we said: “let’s give ourselves three months to do this.” Then in no...
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How to Start Your Own Podcast
It’s no wonder that you are contemplating launching a podcast. Podcasts rock! According to copyblogger.com, the grand function of podcasts is that podcasts connect. “They connect content creators with...
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Let’s Make 2016 The Year Of Transformation For Everyone
2015 was a year of transformation for me in the truest sense. I’m thrilled to say that in December 2015 I became an Introduction Leader with Landmark Worldwide. In my class of ninety people who...
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The Best of SlideShare for Small Business Entrepreneurs
Starting up and running a small business can be challenging, it takes hard work and perseverance. Whether you’re already in business, or want to start a business; it pays to heed the advice of already...
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Some of Our Favorite Slideshares for Career Development
The following SlideShares will help you show how to make the most of your career. 10 Best Practices of a Best Company to Work For Source: Slideshare.net Remember, it’s a process. Creating a great place...
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